This is the second article in my continuing series how to best utilize LinkedIn to find a job. In this article I’m going to cover the Summary and Experience sections. In addition I provide a word of caution related to who you decide to ‘follow.’
The Summary Section
When you’re searching for a job, you want to make sure that you make it easy for the recruiter to know that you’re looking as I explained in the article LinkedIn – The Profile Box Next, you want to provide the recruiter with a brief snapshot of who you are so they’ll want to continue reading. That’s what the Summary section is used for.
Specifically, include the following items in the Summary Section:
A description of your greatest strengths – If you’re a rock star Java developer say so. If you are exceptionally talented in developing e-marketing campaigns let them know that. List five to seven strengths. Your strengths should be skills where you might be considered as a subject matter expert. Be sure to include skills that are applicable to the job that you’re searching for. For example, in my world I’ve had a career as a Certified Public Accountant before moving into Human Resources. I wouldn’t want to list my skills as a CPA if I’m looking for a job in Human Resources.
List some of your achievements – Your achievements will set you apart from your competition and are what make you unique. List five to seven of your top achievements and be sure to quantify your results when you can.
Include a statement as to the position you’re looking for – Be specific about what type of position you’re looking for. Don’t just say that you’re looking for a management position. Instead, say that you are searching for a position where the company could benefit from your exceptional sales leadership abilities. Basically include an objective statement in the summary section.
You don’t need to list all of your responsibilities and achievements for all your jobs. If you have more than 10 jobs, I recommend listing the first seven. Under each job list your primary responsibility and then list at least 4-5 achievements. Again, make sure your achievements match the type of position you’re searching for.
Your goal in providing information about yourself in LinkedIn is to put just enough to pique the interest of the recruiter so that they want to reach out to you to find out more.
Finally, one note of caution related to ‘Following’ companies and/or groups. Recruiters can see who you’re following. And they do look so they can find out more about the person you are. Who you’re following is like putting personal information on your resume. Keep it professional. There are other social media outlets you can use to be well – social.
Next week I’ll go over how to conduct company research using LinkedIn.